Resume

Education

Acted as a data analytics lead for an ad pod, managing end-to-end analytics for a dedicated client base.
Implemented advertising pixels via Google Tag Manager, utilizing JavaScript expertise for precise data collection.
Oversaw ETL workflows, ensuring data integrity and quality, resulting in a 30% reduction in data discrepancies.
Orchestrated data integration into BI platforms, creating engaging visualizations to guide decision-making.
Innovated by devising custom metrics within the BI Platform, adding unique insights to enhance data-driven decisionmaking
Spearheaded quarterly business reviews (QBRs) and detailed marketing analysis for major clients, influencing key strategic decisions.
Developed and executed SQL queries, contributing to a 20% increase in campaign efficiency through precise data analysis.
Improved operational processes and efficiency, leading to a 15% increase in team productivity and client satisfaction.
Collaborated closely with campaign management and client service teams, providing timely assistance for ad hoc requests and bolstering seamless operations.
Trained a full-time data analyst and a tag implementation intern, sharing expertise and fostering professional development within the team.

Conducted advanced data analytics and quantitative analysis on investment portfolio, proving insightful suggestions to help investors make wise and successful decisions
Dealt with datasets with more than three million rows, and used SQL to manage datasets and Tableau to create interactive dashboards
Built a start-up success prediction model using machine learning algorithms (Random Forest, LGBM, XGBoost, etc.), achieving 70% accuracy rate to effectively support crucial investment decisions and increase ROI by 20%
Managed a data automation project, changed monthly from manual Excel loading to SQL auto-refresh on Tableau, significantly improving data reporting and visualization efficiency by 40%